The Full OBGA Framework

You will receive a connected system for growth — designed, documented, and installed so your business runs with rhythm, predictability and clarity.

Overview

Your growth architecture works as a continuous loop, where each pillar strengthens the next:

Narrative → Demand → Revenue → Long-Term Nurturing → back to Narrative

Each stage includes implementation, documentation, and data integration so your operations, marketing, and sales all move in sync.

Continuous
Growth Loop

You will receive:

Target customer refinement and customer transformation mapping.
A complete value proposition, one-liner, and customer-centric story.
Messaging frameworks that guide your marketing, sales, and investor materials.
Customer Value Journey mapping — how your message moves people from awareness to conversion.
Enablement sessions to ensure your team communicates with clarity and consistency.
Validation systems to test message resonance through live audience feedback or controlled surveys.

Outcome: A unified brand story that earns trust and drives conversion across every channel.

You will receive:

Outbound sales team and automation frameworks covering inbound and outbound demand generation.
Outreach cadences (email, call, and social) tuned to your audience and tone.
Integration of Agentic and AI-enabled sales systems (HubSpot, Lemlist, Twain, SalesLoft, and custom n8n workflows).
Smart qualification systems that automate lead scoring and follow-ups.
Dashboards and reports to measure lead velocity, conversion ratios, and pipeline flow.
Blueprinted handoff process between outbound and sales teams to ensure seamless movement through the funnel.

Outcome: A fully automated and measurable demand engine that consistently delivers qualified leads to your sales team.

You will receive:

Lifecycle automation systems for retention, reactivation, and referral management.
CRM segmentation and communication frameworks to keep customers engaged over time.
Agentic touchpoint mapping for long-term relationship automation (reconnects, check-ins, and personalised content).
Nurture flows for cold, lost, or pending clients.
Feedback loops between Customer Success, Sales, and Product for ongoing optimisation.
Renewal and referral dashboards for visibility on compounding client value.

Outcome: A long-term growth engine that keeps your business relevant, remembered, and recommended.

You will receive:

Full-cycle sales frameworks designed to turn opportunity into predictable revenue.
Sales rep enablement systems, objection models, and conversational frameworks that build trust through authenticity, logic, and empathy.
Deal progression maps integrated with CRM automation and revenue dashboards.
Agentic workflow integration with tools like HubSpot, Aircall, and AI-driven sales assistants to support follow-ups and data capture.
Pricing model review and forecast visibility through connected dashboards.
Training material and "Not-Scripts" that let sales teams adapt tone, structure, and personality within proven frameworks.

Outcome: A sales system that blends structure with intelligence, enabling predictable conversion and scalable revenue performance.

You will receive a fully connected growth system, installed across your chosen software stack and customised to your workflows.

Each system talks to the next, powered by embedded narrative, automation, and clarity.